79 Stories

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79 Stories


How Giggster is Using OKRs to Scale their Business

Working towards a long-term goal is rarely a straightforward journey but OKRs can act as a tool to accelerate output.

Sector / All Featured

Nov 17, 2021

How Pinterest uses OKRs to achieve stretch goals

Balancing between management and stretch goals.

Retail / E-Commerce Featured

Oct 14, 2021

Should You Connect OKRs and Compensation? (Spoiler Alert: No)

Why salary decisions should be kept out of OKR conversations.

Sector / All Featured

Sep 29, 2021

How OKRs Guided Syracuse's Emergency Response Plan

OKRs offer guidance to Syracuse's local government.

Government Featured

Jul 05, 2021

Driving Outcomes & Measuring Impact with OKRs

OKRs help Stitch Fix to focus attention on outcomes and impact, rather than tasks.

Retail / E-Commerce

Jun 24, 2021

Leading Teams and Lighting the Way with OKRs

How a global nonprofit uses goal-setting to scale impact.


May 26, 2021

OKRs for Families

Setting goals that reflect family values.

Sector / All

May 18, 2021

Getting Specific with OKRs

How Paperless Post empowers teams to collaborate and set good goals.

Retail / E-Commerce

May 03, 2021

Using OKRs to Get From Zero To One

Why Nubank prioritizes growing bigger with growing faster.


Apr 26, 2021

A Nonprofit Shines With OKRs

An OKR Shepherd gets a global team aligned.


Apr 20, 2021

Looking for the Upside With OKRs

Innovation is a part of the company values at Upside Business Travel. So are OKRs. Here's how they used both to survive the pandemic.

Sector / All

Apr 12, 2021

Becoming a Better Leader With Personal OKRs

Coach Peter Kappus found that trying OKRs in his personal life was a good way to be a better leader.

Sector / All Featured

Mar 24, 2021

Towards the Gold

Learn how Olympian Samyr Laine sets goals on-and-off the field.

Sector / All Featured

Mar 15, 2021

Using OKRs for Professional Development

Beyond Uber and LinkedIn, Eric Grant sets goals to keep learning.

Sector / All

Mar 11, 2021

A Strategic Mindset with OKRs

Metric refinements are part of using OKRs. Learn how SciNote helped fight COVID-19 by identifying what really matters.

SaaS Featured

Mar 03, 2021

OKRs and the (Employee) Attention Economy

The employee mindshare just might be a company’s scarcest resource. OKRs can help focus it.

Sector / All

Feb 23, 2021

Transforming Women’s Healthcare With OKRs

How Maven turns growth goals into measurable key results


Feb 02, 2021

Making Government Work Better With OKRs

Our government delivers results when things work well. But to do that, policy must define clear outcomes.


Jan 19, 2021

OKRs for Nerds

NerdWallet created both culture and process to help consumers make healthier financial decisions.

Retail / E-Commerce

Jan 12, 2021

Working From Home With OKRs

An Ex-Googler’s advice: Combine goals with measurement.

Sector / All

Jan 06, 2021

A Foundation for Inclusion With OKRs

How Wikimedia pursues its mission to broaden history’s horizons.


Dec 31, 2020

Keeping Consumers Top of Mind with OKRs

For this telehealth company, 2020 was a year of acceleration.

Retail / E-Commerce

Dec 23, 2020

OKRs to Empower Employees

Fictive Kin, a full-service agency, uses OKRs to stay rooted in their shared purpose while relying on employee autonomy and trust.

Sector / All

Dec 18, 2020

Hiring for Diversity With OKRs

Hustle bet that its DEI and hiring practices are a competitive advantage. Learn about their goal setting to build a more diverse workforce with OKRs.


Dec 08, 2020

Prioritizing Your Life Purpose

How a COVID-19 diagnosis reminded a doctor of what really matters.


Dec 04, 2020

How to Get OKR Buy-In

An OKR Coach takes a grassroots approach to implementation. Here are the questions he asks to guide teams.

Sector / All Featured

Nov 18, 2020

OKRs for Investors

George Babu has had a multi-hyphenate career with OKRs. He now uses them as an investor to define the terms of relationship.

Sector / All

Oct 27, 2020

Committed to OKRs

When tackling a big topic like “have a healthy and long-lasting marriage,” defining what key results look like for that relationship is very important.

Sector / All

Oct 14, 2020

Working Towards Equity With OKRs

Learn from a leadership expert how you can analyze and use your power to promote racial justice in the workplace.

Sector / All

Oct 02, 2020

A Team of Teams With OKRs

Poplar Homes manages properties across major metro areas and uses OKRs to help pivot and prioritize. Learn how here.

Retail / E-Commerce

Sep 25, 2020

Committing to Equity With OKRs

Learn how OKRs help this non-profit's commitment to battling systemic racism and oppression.


Sep 16, 2020

Going From Fear to Freedom With OKRs

Key results can seem scary initially, but once that fear is overcome, they open up possibilities.

Sector / All

Aug 17, 2020

Out of the Office With OKRs

Learn how commercial real estate disruptor SquareFoot adjusted after it was disrupted by coronavirus.

Retail / E-Commerce

Aug 12, 2020

College After COVID & OKRs

Andy Grove once called CCNY, "a veritable American-dream machine." Now Grove's OKRs help his alma mater plan for Fall semester.


Jul 27, 2020

Improving Communication During a Global Pandemic With OKRs

This fully-remote productivity software company tried OKRs. It inspired them to revolutionize their communication.


Jul 15, 2020

OKR Metrics: The Bridge Between Mission and Execution

For mission-based organizations, success is often defined by a lofty vision statement. Learn how Upsolve used OKRs to turn audacious goals into reality with Key Results.


Jul 09, 2020

Fast-Tracking Goals With OKRs

COVID-19 might have forced many companies to slow down. But for this virtual collaboration platform, it forced them to accelerate their goals.


Jun 29, 2020

Making OKRs Work Better

Learn how Beam Dental adapted and created new and aligned OKRs.


Jun 23, 2020

Evolving as a Brand With OKRs

How Skillshare reaches for its full potential with OKRs and continuous feedback.


Jun 17, 2020

Making Music With OKRs

A new streaming app, Idagio, competes with Spotify by committing to its niche.

Retail / E-Commerce

Jun 03, 2020

Surviving Financial Setbacks With OKRs

How Upsolve is using OKRs to throw a financial lifeline to those affected by the pandemic.


May 28, 2020

Turning the Ship Around With OKRs

How Beam Dental's CEO, Alex Frommeyer, fixed his OKRs with transparency and vulnerability.


Apr 30, 2020

Connecting Dots Across City Services With OKRs

Learn how Syracuse, New York adopted OKRs to improve city services and save money.


Apr 24, 2020

OKRs for a New, Remote Normal

Teams, companies, and industries are transforming at a rapid speed by going 100% virtual. Learn what it means to be an online team player.

Sector / All

Apr 17, 2020

Learning New Languages With OKRs

Clear goal-setting turns a new product from failure to success.


Mar 18, 2020

Learning Faster With OKRs

An OKR coach's perspective on becoming more agile.

Sector / All

Feb 25, 2020

Improving City Hall in San Jose With OKRs

Accountability, digital transformation, and OKRs in local government.


Feb 17, 2020

OKRs for a Shared Mission

MASS Design Group uses OKRs to help build a stronger and safer future for mountain gorillas.


Jan 28, 2020

OMG: When TED Adopted OKRs

Introducing a Big Idea with Storytelling


Jan 16, 2020

OKRs for Building a Culture of Innovation

How Allbirds sets ambitious metrics for R&D.

Retail / E-Commerce

Dec 19, 2019

Building Successful Models Through OKR Transparency

OKRs help CareMore elevate at-home care.


Dec 18, 2019

Why Startups Should Use OKRs

Founders share the benefits and challenges.


Dec 13, 2019

OKRs: A CEO's Perspective

An office-wide excel spreadsheet transparently levels the playing field at Apartment Therapy.

Retail / E-Commerce

Dec 06, 2019

Sparking an Organizational Renaissance With OKRs

How 23andMe reinstituted OKRs to power its current phase of growth.


Nov 20, 2019

OKR Sessions: What Are OKRs? Objectives and Key Results Basics (VIDEO)

Ryan Panchadsaram, co-creator of with John Doerr, explains the basics of the OKR (Objectives and Key Results) goal-setting method.

Sector / All

Nov 09, 2019

Helping Clients Focus With OKRs

A freelancer turns ideas into traction with OKRs.

Sector / All

Nov 05, 2019

Advocacy Through Architecture With OKRs

How OKRs are creating MASSive change.


Nov 01, 2019

OKR Sessions: How to Write Ambitious OKRs (VIDEO)

In this video, Alexis Gonzales-Black explains how to write good OKRs with examples so you can start writing ambitious goals, too.

Oct 31, 2019

Questing for the Magic Metric With OKRs

How Superhuman discovered a galvanizing OKR.


Oct 01, 2019

Autonomy and Structure with OKRs

How a company without managers gets where they need to go.

Sep 11, 2019

Navigating the Future with OKRs

Minerva Schools is redefining what a university can be by using OKRs to illuminate the future of higher education.


Jul 17, 2019

Anchoring OKRs to Your Mission

Allbirds co-founder Joey Zwillinger talks about measuring sustainability and their carbon footprint by using OKRs.

Retail / E-Commerce

Jun 26, 2019

OKRs Around the World

Learn How Possible and Nyaya Health are growing a global culture of collaboration with OKRs.


May 31, 2019

Making BHAGs Possible With OKRs

Possible has improved healthcare in Nepal by using BHAGs to maximize their OKRs.


May 09, 2019

Ending the Week With a Win With OKRs

Learn how WINS meetings give everyone at Apartment Therapy a sense of collective accomplishment within an OKR cycle.

Retail / E-Commerce

Apr 27, 2019

OKRs for Designers: Pivoting with Ease

Follow along as the digital publication Apartment Therapy uses OKRs to get to the next level.

Retail / E-Commerce

Mar 29, 2019

OKRs for Social Change: Accountability & A Larger Vision

Thaddeus Ferber of the Forum for Youth Investment nonprofit shares how OKRs encouraged bold moves during a time of budget cuts.


Mar 11, 2019

The OKR TED Talk

John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft-overlooked aspect of dreaming big.

Mar 02, 2019

Transparency: How OKRs Can Restore Public Trust

How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.


Jan 10, 2019

Laszlo Bock: Divorce Compensation From OKRs

Using OKRs to power growth, engagement, and diversity.

Sector / All

Dec 28, 2018

How to Build the Workforce of the Future With OKRs

Using OKRs to power growth, engagement, and diversity.


Dec 27, 2018

Why Adobe Killed Performance Reviews

Learn how Adobe's Donna Morris became the catalyst for “Check-in,” a new model of continuous performance management.

Sector / All

Nov 26, 2018

Be Your Own Boss With OKRs

How to use OKRs even when your boss doesn't.

Oct 05, 2018

OKRs For Every Day Life

A Silicon Valley luminary finds a new approach to defining success.

Sector / All

Jun 04, 2018

The OKR Origin Story

A closer look at the man who invented OKRs.

Jun 04, 2018

OKRs for Students

Meet the California grade-schoolers charting their own path.


Jun 04, 2018

Q&A with Anne Wojcicki

The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.


Jun 01, 2018

The Newest Tech Disruption: Local Government OKRs

Code for America's Jennifer Pahlka and Lou Moore explain how the nonprofit uses OKRs to defeat local government bureaucracy.


Feb 07, 2018

The OKR TED Talk

John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft-overlooked aspect of dreaming big.

Feb 01, 2018