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Our Mission

Galvanize leaders to set and achieve audacious goals.

We define leaders by how they show up - not by title, rank, or pay grade. Since our inception, our team has sought to be a resource for those who seek to set and achieve challenging, ambitious goals with measurable results.

We activate our mission through:

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  1. Inspiration
    Through stories about triumph and failure and moments in between, we provoke leaders to think deeply what matters and aspire to new heights.
    Get Inspired with Stories

  2. Education
    We equip leaders with the understanding of how to bridge knowledge and action— helping them drive profound change with their teams and organizations.
    Get Started with OKRs

  3. Application
    We provide the means and ways for leaders to position, advocate for, and utilize the OKR framework with their teams and organizations.
    Get Feedback on Your OKRs

Our History

Ambitious goal setting and meticulous execution

Building on a career-long legacy of sharing the power of OKRs with established and emerging leaders alike, Measure What Matters includes a broad range of first-person accounts that demonstrate the focus, ambition, and explosive growth that OKRs have spurred at so many great organizations.

Inspired by Measure What Matters, our team developed from a small group of OKR enthusiasts to a thriving community across multiple platforms with one simple idea in mind: give leaders the tools they need to achieve their most audacious goals.


John Doerr

Co-Founder & Author

John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins.

For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform, WhatMatters.com, he shares valuable lessons from some of the most fearless innovators of our time.

John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.

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Ryan Panchadsaram

Co-Founder & Coach

Ryan Panchadsaram is an investor at Kleiner Perkins and has served as technical advisor to the Chair, John Doerr, since 2016.

Previously, Ryan was the Deputy Chief Technology Officer of the United States and in 2014, was featured on the cover of Time Magazine as part of the crisis response team that rescued the rollout of Healthcare.gov. After the successful turnaround, Ryan helped launch the U.S. Digital Service. As a U.S. delegate to the United Nations, Ryan promoted increased connectivity and entrepreneur- ship around the world.

Prior to public service, Ryan co-founded Pipette, a digital health startup that was acquired by Ginger.io, a MIT Media Lab spin-off using big data and machine learning to improve the world’s health. Ryan worked at Microsoft and Salesforce.com in product and engineering roles and has filed multiple patents for innovations in geolocation, user interfaces, and large datasets.

Lisa Shufro

Lisa Shufro

Chief Storyteller

Lisa Shufro is WhatMatters.com’s Chief Storyteller. She connects community and content, leading our media and operations teams to create features that inspire and illuminate the hows of leadership.

An internationally recognized conference curator, Lisa works across industries and with thousands of leaders, innovators, scientists, technologists, creatives and entrepreneurs to catalyze change from the world’s most prestigious stages. As founding Managing Editor of TEDMED, the fresh, innovative talks she produced generated tens of millions of views on TED.com and other platforms.

Prior to founding her own media agency, Lisa held various roles in business leadership, launching new product platforms for esteemed marketers and innovators, including Amazon’s first product expansion beyond books; Downtown Project, Tony Hsieh’s urban revitalization initiative; the Life is Beautiful Festival, and Walker Digital, the R&D lab behind priceline.com.

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