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FACTS & FIGURES

NO SINGLE FACTOR HAS MORE IMPACT ON EMPLOYEE ENGAGEMENT THAN “CLEARLY DEFINED GOALS THAT ARE WRITTEN DOWN AND SHARED FREELY.”

—DELOITTE REVIEW, 2015

92%

of surveyed working adults said they’d be more motivated to reach their goals if colleagues could see their progress.
-Wakefield Research, 2016

90%

of experiments in the field confirm that productivity is enhanced by well-defined, challenging goals.
-The Economist, 2015

WHAT PEOPLE ARE SAYING


I wish I had this book nineteen years ago, when we founded Google.
Larry Page
Alphabet CEO and Google Cofounder

I’d recommend John’s book for anyone interested in becoming a better manager.
Bill Gates
Founder of Microsoft

I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.
Anne Wojcicki
Founder and CEO of 23andMe

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