video
The TED Talk
John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft overlooked aspect of dreaming big.
video
Q&A with Anne Wojcicki
The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.
article
How to Build the Workforce of the Future
Using OKRs to power growth, engagement, and diversity
article
Transparency: How OKRs Can Restore Public Trust
How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.
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The Newest Tech Distruption: Local Government
Code for America's Jennifer Pahlka and Lou Moore explain how the nonprofit uses OKRs to defeat local government bureaucracy.
Facts & Figures
NO SINGLE FACTOR HAS MORE IMPACT ON EMPLOYEE ENGAGEMENT THAN “CLEARLY DEFINED GOALS THAT ARE WRITTEN DOWN AND SHARED FREELY.”
—DELOITTE REVIEW, 2015
92%
of surveyed working adults said they’d be more motivated to reach their goals if colleagues could see their progress.-Wakefield Research, 2016
90%
of experiments in the field confirm that productivity is enhanced by well-defined, challenging goals.-The Economist, 2015
WHAT PEOPLE ARE SAYING
I wish I had this book nineteen years ago, when we founded Google.
Larry Page
Alphabet CEO and Google Cofounder
I’d recommend John’s book for anyone interested in becoming a better manager.
Bill Gates
Founder of Microsoft
I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.
Anne Wojcicki
Founder and CEO of 23andMe