What Matters

Our mission is to galvanize leaders to set and achieve audacious goals—through inspiration, education, and application.

People sitting and laughing around a table

Learn how a simple goal setting technique called OKRs—objectives and key results— propelled Google, The Gates Foundation, and Bono to exceed all expectations.

College After COVID

Andy Grove once called CCNY, "a veritable American-dream machine." Now Grove's OKRs help his alma mater plan for Fall semester.


Improving Communication During a Global Pandemic

This fully-remote productivity software company tried OKRs. It inspired them to revolutionize their communication.


Metrics: The Bridge Between Mission and Execution

For mission-based organizations, success is often defined by a lofty vision statement. Learn how Upsolve used OKRs to turn audacious goals into reality with Key Results.


Fast-Tracking With OKRs

COVID-19 might have forced many companies to slow down. But for this virtual collaboration platform, it forced them to accelerate their goals.


Making OKRs Work Better

Learn how Beam Dental adapted and created new and aligned OKRs.


Evolving as a Brand

How Skillshare reaches for its full potential with OKRs and continuous feedback.


Making Music With OKRs

A new steaming app, Idagio, competes with Spotify by committing to its niche.


Surviving Financial Setbacks

How Upsolve is using OKRs to throw a financial lifeline to those affected by the pandemic.


Turning the Ship Around

How Beam Dental's CEO, Alex Frommeyer, fixed his OKRs with transparency and vulnerability.


Connecting Dots Across City Services

Learn how Syracuse, New York adopted OKRs to improve city services and save money.


OKRs for a New Normal

Teams, companies, and industries are transforming at a rapid speed by going 100% virtual. Learn what it means to be an online team player.


Learning New Languages With OKRs

Clear goal-setting turns a new product from failure to success.


Learning Faster With OKRs

An OKR coach's perspective on becoming more agile.


Improving City Hall in San Jose

Accountability, digital transformation, and OKRs in local government.


OKRs for a Shared Mission

MASS Design Group uses OKRs to help build a stronger and safer future for mountain gorillas.


OMG: When TED Adopted OKRs

Introducing a Big Idea with Storytelling


OKRs for Building a Culture of Innovation

How Allbirds sets ambitious metrics for R&D.


Building Successful Models Through Transparency

OKRs help CareMore elevate at-home care.


Why Startups Should Use OKRs

Founders share the benefits and challenges.


OKRs: A CEO's Perspective

An office-wide excel spreadsheet transparently levels the playing field at Apartment Therapy.


Sparking an Organizational Renaissance

How 23andMe reinstituted OKRs to power its current phase of growth.


OKR Sessions: What Are OKRs? Objectives and Key Results Basics (VIDEO)

Ryan Panchadsaram, co-creator of WhatMatters.com with John Doerr, explains the basics of the OKR (Objectives and Key Results) goal-setting method.


Helping Clients Focus

A freelancer turns ideas into traction with OKRs.


Advocacy Through Architecture

How OKRs are creating MASSive change.


OKR Sessions: How to Write Ambitious OKRs (VIDEO)

In this video, Alexis Gonzales-Black explains how to write good OKRs with examples so you can start writing ambitious goals, too.


Questing for the Magic Metric

How Superhuman discovered a galvanizing OKR.


Autonomy and Structure with OKRs

How a company without managers gets where they need to go.


Navigating the Future with OKRs

Minerva Schools is redefining what a university can be by using OKRs to illuminate the future of higher education.


Anchoring OKRs to Your Mission

Allbirds co-founder Joey Zwillinger talks about measuring sustainability and their carbon footprint by using OKRs.


OKRs Around the World

Learn How Possible and Nyaya Health are growing a global culture of collaboration with OKRs.


Making BHAGs Possible With OKRs

Possible has improved healthcare in Nepal by using BHAGs to maximize their OKRs.


Ending the Week With a Win With OKRs

Learn how WINS meetings give everyone at Apartment Therapy a sense of collective accomplishment within an OKR cycle.


OKRs for Designers: Pivoting with Ease

Follow along as the digital publication Apartment Therapy uses OKRs to get to the next level.


OKRs for Social Change: Accountability & A Larger Vision

Thaddeus Ferber of the Forum for Youth Investment nonprofit shares how OKRs encouraged bold moves during a time of budget cuts.


The TED Talk

John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft-overlooked aspect of dreaming big.


Transparency: How OKRs Can Restore Public Trust

How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.


Laszlo Bock: Divorce Compensation From OKRs

Using OKRs to power growth, engagement, and diversity.


How to Build the Workforce of the Future

Using OKRs to power growth, engagement, and diversity.


Why Adobe Killed Performance Reviews

Learn how Adobe's Donna Morris became the catalyst for “Check-in,” a new model of continuous performance management.


Be Your Own Boss

How to use OKRs even when your boss doesn't.


OKRs For Every Day

A Silicon Valley luminary finds a new approach to defining success.


The Origin Story

A closer look at the man who invented OKRs.


OKRs for Students

Meet the California grade-schoolers charting their own path.


Q&A with Anne Wojcicki

The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.


The Newest Tech Disruption: Local Government

Code for America's Jennifer Pahlka and Lou Moore explain how the nonprofit uses OKRs to defeat local government bureaucracy.


Execution is everything.

Learn about the OKR movement and its origins from our founder, John Doerr. Learn more about OKRs

Your reading list.

From legendary investor John Doerr comes the case for ambitious goal setting and meticulous execution. Order the Book

Book - 4:3

Check your OKRs.

Get detailed feedback from Coach Ryan and the rest of the What Matters team via email, or sign up for one of our live streams. Learn More

Web conference
people meeting in a group and chatting

Join the community.

Get exclusive guidance from John, Ryan, Lisa and the rest of the What Matters team by signing up for our weekly newsletter, Audacious.


Help for the journey ahead.

I read over 100 books a year. Between being an author and podcast host, books are kind of my world. This was hands down one of the most useful books I’ve read in 2018. It forced me to take a look at how I was spending my time and what the people on my team were prioritizing. Even though I couldn’t directly relate to all of the interviews, there was a nugget in each one that I found valuable. Considering how many successful companies and individuals use this process, it’s worth learning about.

Srinivas Rao, CEO Unmistakable Creative Podcast

I love this book. It’s well written and interesting. John Doerr has both the experience and the ability to communicate this in a way that is understandable and motivating. It is now required reading for all of my team at Project CURE.

Dr. Douglas Jackson, CEO Project C.U.R.E.

What People Are Saying

Don’t take our word for it.

This book should be a staple for both future and established business leaders. OKRs and CFRs provide a clear path to setting and achieving the most inspired to the most trivial goals businesses and teams pursue. John’s storytelling and experience made this book tough to put down

Amanda Haworth

”Measure What Matters” by @johndoerr is by far the best book on strategic planning I have ever read as an entrepreneur. OKR is a simple yet powerful tool for startups to stay focused on what really matters while keeping the team aligned to maximize results and excel on execution.

David Ocumarez

OMG, buy this book if you need help getting your stuff together with a business. I had such clarity which I desperately needed even after the first couple chapters. It makes you empowered to make decisions and create plans to actually move your work forward, not drowning in endless busy work that doesn’t get you anywhere closer to meeting your goals. It’s relatable, entertaining and applicable to pretty much any organization size.

Melissa Kennedy

Recently finished Measure What Matters by @johndoerr. Fantastic read and highly recommend it. #OKRs are a fantastic approach to getting an organization moving in the same direction. I rolled out several OKRs at work and to my surprise, my team jumped on board immediately.

Sean Miler

What People Are Saying

Don’t take our word for it.