Featured Stories
The TED Talk
John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft overlooked aspect of dreaming big.
OMG: When TED adopted OKRs
Introducing a Big Idea with Storytelling
Building Successful Models Through Transparency
OKRs help CareMore elevate at-home care.
Why Startups Should Use OKRs
Founders share the benefits and challenges.
Sparking an Organizational Renaissance
How 23andMe reinstituted OKRs to power its current phase of growth.
OKR Sessions: What Are OKRs? Objectives and Key Results Basics (VIDEO)
Ryan Panchadsaram, co-creator of WhatMatters.com with John Doerr, explains the basics of the OKR (Objectives and Key Results) goal-setting method.
OKR Sessions: How to Write Ambitious OKRs (VIDEO)
In this video, Alexis Gonzales-Black explains how to write good OKRs with examples so you can start writing ambitious goals, too.
OKRs for Building a Culture of Innovation
How Allbirds sets ambitious metrics for R&D.
Advocacy Through Architecture
How OKRs are creating MASSive change.
Questing for the Magic Metric
How Superhuman discovered a galvanizing OKR.
Autonomy and Structure With OKRs
How a company without managers gets where they need to go.
OKRs: A CEO's Perspective
An office-wide excel spreadsheet transparently levels the playing field at Apartment Therapy.
Anchoring OKRs to Your Mission
Allbirds cofounder Joey Zwillinger talks about measuring sustainability and their carbon footprint by using OKRs.
OKRs Around the World
Learn How Possible and Nyaya Health are growing a global culture of collaboration with OKRs.
Making BHAGs Possible With OKRs
Possible has improved healthcare in Nepal by using BHAGs to maximize their OKRs.
Ending the Week With a Win With OKRs
Learn how WINS meetings give everyone at Apartment Therapy a sense of collective accomplishment within an OKR cycle.
OKRs for Designers: Pivoting With Ease
Follow along as the digital publication Apartment Therapy uses OKRs to get to the next level.
OKRs for Social Change: Accountability & A Larger Vision
Thaddeus Ferber of the Forum for Youth Investment nonprofit shares how OKRs encouraged bold moves during a time of budget cuts.
Laszlo Bock: Divorce Compensation from OKRs
Laszlo Bock explains the evidence behind why bonuses should be kept separate from individual goals.
The Newest Tech Distruption: Local Government
Code for America's Jennifer Pahlka and Lou Moore explain how the nonprofit uses OKRs to defeat local government bureaucracy.
Transparency: How OKRs Can Restore Public Trust
How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.
How to Build the Workforce of the Future
Using OKRs to power growth, engagement, and diversity
Why Adobe Killed Performance Reviews
And Why You Should Too.
Be Your Own Boss
Using OKRs Even When Your Boss Doesn’t.
Q&A with Anne Wojcicki
The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.
The Origin Story
A closer look at the man who invented OKRs.
Facts & Figures
No single factor has more impact on employee engagement than “clearly defined goals that are written down and shared freely.”
—Deloitte Review, 2015
92%
of surveyed working adults said they’d be more motivated to reach their goals if colleagues could see their progress.-Wakefield Research, 2016
90%
of experiments in the field confirm that productivity is enhanced by well-defined, challenging goals.-The Economist, 2015
What People Are Saying
I wish I had this book nineteen years ago, when we founded Google.
Larry Page
Alphabet CEO and Google Cofounder
I’d recommend John’s book for anyone interested in becoming a better manager.
Bill Gates
Founder of Microsoft
I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.
Anne Wojcicki
Founder and CEO of 23andMe