John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft overlooked aspect of dreaming big.
The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.
A closer look at the man who invented OKRs.
Using OKRs Even When Your Boss Doesn’t.
And Why You Should Too.
—DELOITTE REVIEW, 2015
NO SINGLE FACTOR HAS MORE IMPACT ON EMPLOYEE ENGAGEMENT THAN “CLEARLY DEFINED GOALS THAT ARE WRITTEN DOWN AND SHARED FREELY.”
of surveyed working adults said they’d be more motivated to reach their goals if colleagues could see their progress.-Wakefield Research, 2016
of experiments in the field confirm that productivity is enhanced by well-defined, challenging goals.-The Economist, 2015
I wish I had this book nineteen years ago, when we founded Google.
I’d recommend John’s book for anyone interested in becoming a better manager.
I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.