John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft overlooked aspect of dreaming big.
How 23andMe reinstituted OKRs to power its current phase of growth.
Ryan Panchadsaram, co-creator of WhatMatters.com with John Doerr, explains the basics of the OKR (Objectives and Key Results) goal-setting method.
In this video, Alexis Gonzales-Black explains how to write good OKRs with examples so you can start writing ambitious goals, too.
How Allbirds sets ambitious metrics for R&D.
How OKRs are creating MASSive change.
How Superhuman discovered a galvanizing OKR.
How a company without managers gets where they need to go.
An office-wide excel spreadsheet transparently levels the playing field at Apartment Therapy.
Allbirds cofounder Joey Zwillinger talks about measuring sustainability and their carbon footprint by using OKRs.
Learn How Possible and Nyaya Health are growing a global culture of collaboration with OKRs.
Possible has improved healthcare in Nepal by using BHAGs to maximize their OKRs.
Learn how WINS meetings give everyone at Apartment Therapy a sense of collective accomplishment within an OKR cycle.
Follow along as the digital publication Apartment Therapy uses OKRs to get to the next level.
Thaddeus Ferber of the Forum for Youth Investment nonprofit shares how OKRs encouraged bold moves during a time of budget cuts.
Laszlo Bock explains the evidence behind why bonuses should be kept separate from individual goals.
Code for America's Jennifer Pahlka and Lou Moore explain how the nonprofit uses OKRs to defeat local government bureaucracy.
How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.
Using OKRs to power growth, engagement, and diversity
And Why You Should Too.
Using OKRs Even When Your Boss Doesn’t.
The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.
A closer look at the man who invented OKRs.
No single factor has more impact on employee engagement than “clearly defined goals that are written down and shared freely.”
—Deloitte Review, 2015
of surveyed working adults said they’d be more motivated to reach their goals if colleagues could see their progress.-Wakefield Research, 2016
of experiments in the field confirm that productivity is enhanced by well-defined, challenging goals.-The Economist, 2015
I wish I had this book nineteen years ago, when we founded Google.
Alphabet CEO and Google Cofounder
I’d recommend John’s book for anyone interested in becoming a better manager.
Founder of Microsoft
I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.
Founder and CEO of 23andMe