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90 Stories


A Crucial Turning Point: OKRs in Conversation

One crucial conversation ensured OKRs would become an integral part of scaling the capability of a state government team.

The First Steps of Implementing OKRs in Nonprofits

Discover how nonprofit Emancipet is using OKRs to bring together their pandemic exhausted staff, while also mapping a path to big ambitious goals.

Mission Driven Becomes Mission Accomplished with OKRs

There are few places where it can feel harder to say “no” than at a nonprofit. Business Geographer Gracie Koester shares perspective on using OKRs to tackle two common challenges of non-profit teams: prioritization and bringing funders into the conversation for strategic alignment.

Setting Common Goals for Impact

Every leader struggles to set common goals for their teams. Learn how Executive Director of Ariadne Labs, Asaf Bitton, tackles healthcare by uniting diverse perspectives under one roof: impact.

Implementing OKRs Successfully Within an Organization

SVP Head of Product at The Knot Worldwide Nikita Miller shares her secrets to motivating teams to use OKRs well within an organization to set and achieve goals.

Using OKRs to Scale: A Cautionary Tale

Learn how one startup used OKRs (Objectives and Key Results) and still failed. OKRs are not a substitute for strategy. See how Learning OKRs can help set your company up for sustainable success.

Empowering Teams to Own Their OKRs

For TravelPerk, OKRs provide a “...framework [that] is easy to understand, and gives all teams independence and the flexibility to contribute to the company’s focus without being told what to do.”

Tackling Systemic Change with OKRs

The YMCA of the North is moving away from a swim and gym model into a holistic center by using OKRs to change the organization's processes.

Using OKRs to Streamline and Transform a Nonprofit

When the YMCA of the North needed to shift their focus they turned to OKRs.

OKRs for NGOs

How an NGO implements OKRs for social challenges.

From Startup to Expansion: OKRs at Prezi

Learn how Prezi uses OKRs for consistent business

How Giggster is Using OKRs to Scale Their Business

Working towards a long-term goal is rarely a straightforward journey but OKRs can act as a tool to accelerate output.

How Pinterest uses OKRs to Achieve Stretch Goals

Balancing between management and stretch goals.

Should You Connect OKRs and Compensation? (Spoiler Alert: No)

Why salary decisions should be kept out of OKR conversations.

How OKRs Guided Syracuse's Emergency Response Plan

OKRs offer guidance to Syracuse's local government.

Driving Outcomes & Measuring Impact with OKRs

OKRs help Stitch Fix to focus attention on outcomes and impact, rather than tasks.

Leading Teams and Lighting the Way with OKRs

How a global nonprofit uses goal-setting to scale impact.

OKRs for Families

Setting goals that reflect family values.

Getting Specific with OKRs

How Paperless Post empowers teams to collaborate and set good goals.

Using OKRs to Get From Zero To One

Why Nubank prioritizes growing bigger with growing faster.

A Nonprofit Shines With OKRs

An OKR Shepherd gets a global team aligned.

Looking for the Upside With OKRs

Innovation is a part of the company values at Upside Business Travel. So are OKRs. Here's how they used both to survive the pandemic.

Becoming a Better Leader With Personal OKRs

Coach Peter Kappus found that trying OKRs in his personal life was a good way to be a better leader.

Towards the Gold

Learn how Olympian Samyr Laine sets goals on-and-off the field.

Using OKRs for Professional Development

Beyond Uber and LinkedIn, Eric Grant sets goals to keep learning.

A Strategic Mindset with OKRs

Metric refinements are part of using OKRs. Learn how SciNote helped fight COVID-19 by identifying what really matters.

OKRs and the (Employee) Attention Economy

The employee mindshare just might be a company’s scarcest resource. OKRs can help focus it.

Transforming Women’s Healthcare With OKRs

How Maven turns growth goals into measurable key results

Making Government Work Better With OKRs

Our government delivers results when things work well. But to do that, policy must define clear outcomes.

OKRs for Nerds

NerdWallet created both culture and process to help consumers make healthier financial decisions.

Working From Home With OKRs

An Ex-Googler’s advice: Combine goals with measurement.

A Foundation for Inclusion With OKRs

How Wikimedia pursues its mission to broaden history’s horizons.

Keeping Consumers Top of Mind with OKRs

For this telehealth company, 2020 was a year of acceleration.

OKRs to Empower Employees

Fictive Kin, a full-service agency, uses OKRs to stay rooted in their shared purpose while relying on employee autonomy and trust.

Hiring for Diversity With OKRs

Hustle bet that its DEI and hiring practices are a competitive advantage. Learn about their goal setting to build a more diverse workforce with OKRs.

Prioritizing Your Life Purpose

How a COVID-19 diagnosis reminded a doctor of what really matters.

How to Get OKR Buy-In

An OKR Coach takes a grassroots approach to implementation. Here are the questions he asks to guide teams.

OKRs for Investors

George Babu has had a multi-hyphenate career with OKRs. He now uses them as an investor to define the terms of relationship.

Committed to OKRs

When tackling a big topic like “have a healthy and long-lasting marriage,” defining what key results look like for that relationship is very important.

Working Towards Equity With OKRs

Learn from a leadership expert how you can analyze and use your power to promote racial justice in the workplace.

A Team of Teams With OKRs

Poplar Homes manages properties across major metro areas and uses OKRs to help pivot and prioritize. Learn how here.

Committing to Equity With OKRs

Learn how OKRs help this non-profit's commitment to battling systemic racism and oppression.

Going From Fear to Freedom With OKRs

Key results can seem scary initially, but once that fear is overcome, they open up possibilities.

Out of the Office With OKRs

Learn how commercial real estate disruptor SquareFoot adjusted after it was disrupted by coronavirus.

College After COVID & OKRs

Andy Grove once called CCNY, "a veritable American-dream machine." Now Grove's OKRs help his alma mater plan for Fall semester.

Improving Communication During a Global Pandemic With OKRs

This fully-remote productivity software company tried OKRs. It inspired them to revolutionize their communication.

OKR Metrics: The Bridge Between Mission and Execution

For mission-based organizations, success is often defined by a lofty vision statement. Learn how Upsolve used OKRs to turn audacious goals into reality with Key Results.

Fast-Tracking Goals With OKRs

COVID-19 might have forced many companies to slow down. But for this virtual collaboration platform, it forced them to accelerate their goals.

Making OKRs Work Better

Learn how Beam Dental adapted and created new and aligned OKRs.

Evolving as a Brand With OKRs

How Skillshare reaches for its full potential with OKRs and continuous feedback.

Making Music With OKRs

A new streaming app, Idagio, competes with Spotify by committing to its niche.

Surviving Financial Setbacks With OKRs

How Upsolve is using OKRs to throw a financial lifeline to those affected by the pandemic.

Turning the Ship Around With OKRs

How Beam Dental's CEO, Alex Frommeyer, fixed his OKRs with transparency and vulnerability.

Connecting Dots Across City Services With OKRs

Learn how Syracuse, New York adopted OKRs to improve city services and save money.

OKRs for a New, Remote Normal

Teams, companies, and industries are transforming at a rapid speed by going 100% virtual. Learn what it means to be an online team player.

Learning New Languages With OKRs

Clear goal-setting turns a new product from failure to success.

Learning Faster With OKRs

An OKR coach's perspective on becoming more agile.

Improving City Hall in San Jose With OKRs

Accountability, digital transformation, and OKRs in local government.

OKRs for a Shared Mission

MASS Design Group uses OKRs to help build a stronger and safer future for mountain gorillas.

OMG: When TED Adopted OKRs

Introducing a Big Idea with Storytelling

OKRs for Building a Culture of Innovation

How Allbirds sets ambitious metrics for R&D.

Building Successful Models Through OKR Transparency

OKRs help CareMore elevate at-home care.

Why Startups Should Use OKRs

Founders share the benefits and challenges.

OKRs: A CEO's Perspective

An office-wide excel spreadsheet transparently levels the playing field at Apartment Therapy.

Sparking an Organizational Renaissance With OKRs

How 23andMe reinstituted OKRs to power its current phase of growth.

OKR Sessions: What Are OKRs? Objectives and Key Results Basics (VIDEO)

Ryan Panchadsaram, co-creator of with John Doerr, explains the basics of the OKR (Objectives and Key Results) goal-setting method.

Helping Clients Focus With OKRs

A freelancer turns ideas into traction with OKRs.

Advocacy Through Architecture With OKRs

How OKRs are creating MASSive change.

OKR Sessions: How to Write Ambitious OKRs (VIDEO)

In this video, Alexis Gonzales-Black explains how to write good OKRs with examples so you can start writing ambitious goals, too.

Questing for the Magic Metric With OKRs

How Superhuman discovered a galvanizing OKR.

Autonomy and Structure with OKRs

How a company without managers gets where they need to go.

Navigating the Future with OKRs

Minerva Schools is redefining what a university can be by using OKRs to illuminate the future of higher education.

Anchoring OKRs to Your Mission

Allbirds co-founder Joey Zwillinger talks about measuring sustainability and their carbon footprint by using OKRs.

OKRs Around the World

Learn How Possible and Nyaya Health are growing a global culture of collaboration with OKRs.

Making BHAGs Possible With OKRs

Possible has improved healthcare in Nepal by using BHAGs to maximize their OKRs.

Ending the Week with a Win with OKRs

Learn how WINS meetings give everyone at Apartment Therapy a sense of collective accomplishment within an OKR cycle.

OKRs for Designers: Pivoting with Ease

Follow along as the digital publication Apartment Therapy uses OKRs to get to the next level.

OKRs for Social Change: Accountability & a Larger Vision

Thaddeus Ferber of the Forum for Youth Investment nonprofit shares how OKRs encouraged bold moves during a time of budget cuts.

The OKR TED Talk

John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft-overlooked aspect of dreaming big.

Transparency: How OKRs Can Restore Public Trust

How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.

Laszlo Bock: Divorce Compensation from OKRs

Using OKRs to power growth, engagement, and diversity.

How to Build the Workforce of the Future With OKRs

Using OKRs to power growth, engagement, and diversity.

Why Adobe Killed Performance Reviews

Learn how Adobe's Donna Morris became the catalyst for “Check-in,” a new model of continuous performance management.

Be Your Own Boss With OKRs

How to use OKRs even when your boss doesn't.

OKRs For Every Day Life

A Silicon Valley luminary finds a new approach to defining success.

The OKR Origin Story

A closer look at the man who invented OKRs.

OKRs for Students

Meet the California grade-schoolers charting their own path.

Q&A with Anne Wojcicki

The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.

The Newest Tech Disruption: Local Government OKRs

Code for America's Jennifer Pahlka and Lou Moore explain how the nonprofit uses OKRs to defeat local government bureaucracy.

The OKR TED Talk

John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft-overlooked aspect of dreaming big.