Sam Prince

OKRs have inspired many companies to reach for the audacious. Some even make it their mission to create software to help others with OKRs. If you’re looking for paid ways to scale OKR adoption and usage across a company—whatever the size—these tools might be something to look into. Just remember, these products help an organization commit to OKRs; they aren’t a failsafe.

Check and see if any seem right for your organization. It’s worth noting that, if the funding isn’t quite there yet for a paid OKR software, there are free ways, too.

Best paid OKR tools


John Doerr’s top recommendation (and one of his investments) is Betterworks. BetterWorks aims to help you “align your entire workforce to your organization’s top priorities and transparently track progress”—which is pretty much all an OKR-focused organization needs. It integrates easily with tools many companies already use, too, like Gmail, Jira, Outlook, Slack, or Salesforce. These integrations help expedite on-boarding by employees. BetterWorks even provides coaching to help new converts craft their first OKRs.

The follow-up to all of this is that BetterWorks also supports the “sibling” to OKRs called “CFRs,” which stand for Conversation, Feedback, and Recognition. They help guide managers “to have regular, lightweight conversations around performance, feedback, development and recognition.”

Peer-to-peer recognition is also supported, so that any employee, no matter their level, can recognize colleagues for a job well done.

All of this is under the umbrella of actionable insights, with dashboard data that allows senior leadership to fully implement continuous performance management at a glance.

BetterWorks offers an initial free trial and then charges a fee per user per month after that. Some companies that use it include AOL, BMV, Sony Music, and Shutterstock.


Asana is a “work management platform teams use to stay focused on the goals, projects, and daily tasks that grow business.” It’s trusted by organizations like AirBnB, The New York Times, Possible Health, and NASA. While it isn’t strictly marketed as OKR software, companies like Hike and Possible Health have modified Asana for OKR management.

To learn how to do the same, check out Asana’s article on how to adapt their product for OKRs. They even provide a template to help you get started.

Asana integrates easily with tools most companies already use, too, like G Suite, Slack, and Dropbox. They offer an initial free trial and three different tiers of pricing.


Gtmhub allows companies, teams, and individuals to link and cascade OKRs in a transparent way. This makes it so “anyone in your team can see how their work supports a team or company objective, creating a culture of meaningful work, flexibility, autonomy, and connection.”

A highly integrable software, Gtmhub offers OKR automation with Asana, Google Analytics, MailChimp, and more.

They also provide a unique take on employee recognition via “Gtmhub badges,” making earned success into almost a game—which is a well-researched motivator for millenials. Things like the LinkedIn’s “Profile Strength” progress bar are all tailormade for Generation Y, writes Inc. They add, “If you’ve ever tracked your frequent flyer miles, credit card points, hotel rewards, or fantasy football scores you’ve been engaged through gamification.”

Some customers of Gtmhub include BaseKit, Hacktiv8, and SendCloud. They offer a free trial and then charge annually per user, per month.


Lattice helps companies create a culture of goal-setting. It provides a foundational toolkit that allows you to set clear OKRs, build trackable employee-centric 1:1s, and provides a public “Praise Wall” to celebrate wins transparently across an entire organization through their platform.

One of its more unique features is Lattice’s ability to build and run “engagement surveys” for employees so that organizations can put their people first.

Lattice has separate pricing plans depending on a company’s needs. They offer a free trial, and after that they bill annually per person, per month. Companies currently relying on Lattice include Button and Coinbase.

Where can I get more information?

Whichever paid OKR software you choose to use, you can find more FAQs, Resources, and Stories right here on