Welcome to What Matters

Begin your OKR journey.


We love leaders. Our mission is to help you set and achieve your most audacious goals.

Our method is the OKR system - a goal setting framework used by the world’s leading companies. Invented by legendary Intel leader Andy Grove, it was popularized by our Co-Founder, the acclaimed venture capitalist and the chairman of Kleiner Perkins, John Doerr, in his book Measure What Matters.

Join our Community of Leaders

Join us and learn how OKRs can radically transform how you approach achievement, helping you accomplish more than you ever thought possible.

In addition to our library of examples and resources, What Matters writes stories of real-world organizations and their use of OKRs.

The best way to engage with us is to receive our email newsletter, Audacious. We send relevant leadership news and stories, answer community questions, provide timely OKR cycle reminders, and even share John Doerr’s current reading list.

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Where to Begin?

New to OKRs? No problem. We have created a free course, OKRs 101, that will get you started with setting OKRs. It covers the basics of writing Objectives and Key Results and can set you on your path of achieving your audacious goals today.

Start Lesson 1 of OKRs 101 now