So, you’ve read Measure What Matters and you want to focus and commit to your priorities, improve teamwork and stretch to achieve amazing results. You might be mulling over the benefits of OKRs or you’re ready to jump in with both feet and implement OKRs within your team or organization. But, how do you really get started?
At the end of 2018, we reflected on how amazing the year was: Measure What Matters reached #1 on the New York Times Bestseller List, and appeared on Amazon’s Best Books of 2018.
Taking a radical step to increase the transparency within our own organization, we focused on one team goal for 2019 to start: To help another 1,000 teams implement OKRs. But, how could we help everyone on a global scale?
With that specific goal in mind, we introduced Audacious by Measure What Matters in December 2018. Audacious is our regular newsletter that guides you through a year-long cycle of OKRs to help you achieve your goals — both professional and personal.
Audacious continues to help and inspire our readers around the globe. We’ve not only achieved this Objective for over four years, we’ve also learned a lot along the way, largely in part to your emails, tweets and posts. Thank you.
We continue to aim higher as we carry this Objective over into 2025: to help another 10,000 teams achieve operating excellence through OKRs. Together.
If you haven’t already, subscribe and jump into the cycle at any time.
The Audacious Archive
Q2 2025
05/01/2025 - Your May OKR To-do List 📅
04/30/2025 - Reasons to Change OKRs Before the Cycle Ends
04/22/2025 - Dear Andy: Converting KPIs to OKRs
04/15/2025 - John’s New Pick on the “Unconventional” Thing
04/08/2025 - Dear Andy: Incorporating OKRs Into Business Strategy
04/03/2025 - How to Keep OKR Progress Honest and Avoid Sugarcoating
04/01/2025 - Your April OKR To-do List 📅
Q1 2025
03/25/2025 - Dear Andy: Who Actually Owns an OKR?
03/18/2025 - A Book to Change What’s Not Working
03/14/2025 - Dear Andy: How Long Do We Keep this Darn OKR?
03/03/2025 - Your March OKR To-do List 📅
02/25/2025 - Dear Andy: Key Results are Success Metrics, Not Work Plans
02/18/2025 - John’s New Pick: A Thought-Provoking Essay
02/11/2025 - Dear Andy: Are Leading Indicators Best for Us?
02/04/2025 - How and When to Have Hard Conversations
02/03/2025 - Your February OKR To-do List 📅
01/28/2025 - Dear Andy: 3 Reasons OKRs Fall to the Bottom of a To-Do List
01/21/2025 - John’s Book Pick: The Most Dangerous Risk in Life
01/07/2025 - Tips to Improve Your Key Results
01/06/2025 - Your Q1 OKRs to-dos for January 📅
Q4 2024
12/30/2024 - New Year, New and Improved Workflow
12/24/2024 - Dear Andy: Balancing Revenue and Startup Goals with OKRs
12/17/2024 - A Key Way to Build Value: John Doerr’s Book Pick
12/13/2024 - Our most engaging stories of 2024
12/02/2024 - Your December OKR to-do list 🎯
11/26/2024 - Five Tips to Improve Your Objectives
11/19/2024 - Dear Andy: Why OKRs Are for Creative Leaders
11/01/2024 - Your November OKR to-do list 📅
10/24/2024 - No Easy Choices? See John Doerr’s Book of the Month! 📚
10/07/2024 - Your October OKR to-do list 📅
10/02/2024 - Welcome to OKRs Explained!
Q3 2024
09/18/2024 - Dear Andy: Unused OKRs: What To Do With Them?
09/12/2024 - John Doerr’s Book Pick: Tips From a Business Legend!
09/03/2024 - Your September OKR to-do list 📅
08/22/2024 - John Doerr’s Latest Pick on a Better Way to Learn
08/08/2024 - Dear Andy: Should Individual Contributors Be Using OKRs?
08/01/2024 - Your August OKR to-do list 📅
07/31/2024 - No Easy Choices? See John Doerr’s Book of the Month! 📚
07/26/2024 - Dear Andy: What Happens When Leaders Resist Using OKRs?
07/05/2024 - Dear Andy: How to Use OKRs in a Rapidly-Changing Environment
07/01/2024 - Your July OKR to-do list 📅
Q2 2024
06/28/2024 - Dear Andy: Where do Metrics Belong in OKRs?
06/21/2024 - John Doerr’s Book of the Month 📚
06/07/2024 - Dear Andy: How to Address Resistance to OKRs within Your Team
06/03/2024 - Your June OKR to-do list 📅
05/31/2024 - Dear Andy: Using OKRs to Grow a Small Business
05/17/2024 - John Doerr’s Book of the Month 📚
05/10/2024 - Dear Andy: How to Assign OKR Ownership
05/01/2024 - Measure What Matters: Succeeding with Objectives and Key Results (OKRs)
Q1 2024
03/22/2024 - John Doerr’s Book of the Month 📚
03/15/2024 - Dear Andy: How To Balance OKRs With Day-To-Day Work
03/04/2024 - Your March OKR To-do List 📅
02/02/2024 - Your February OKR To-do List 📅
01/26/2024 - Dear Andy: OKRs for Storytellers
01/19/2024 - John Doerr’s Book of the Month 📚
01/12/2024 - Dear Andy: OKRs for Hospitals and Health Management
01/05/2024 - Your Q1 OKRs to-dos for January 📅
Q4 2023
12/08/2023 - Dear Andy: How to Public Transportation
12/01/2023 - Your December OKR to-do list 🎯
11/10/2023 - John Doerr’s Book of the Month 📚
11/01/2023 - Your November OKR to-do list 📅
10/20/2023 - Dear Andy: Making Daily Work Relevant with OKRs
10/06/2023 - Your October OKR to-do list 📅
Q3 2023
09/29/2023 - Dear Andy: Individual OKRs for Designers
09/22/2023 - John Doerr’s Book of the Month 📚
09/08/2023 - Dear Andy: Writing OKRs for a New Job
09/07/2023 - Your September OKR to-do list 📅
08/25/2023 - John Doerr’s Book of the Month 📚
08/11/2023 - Dear Andy: OKRs for Social Media
08/01/2023 - Your August OKR to-do list 📅
07/28/2023 - Dear Andy: Improving Personal and Professional OKRs
07/21/2023 - Book Of The Month July 2023
07/14/2023 - Audacious - Dear Andy | July 2023 (Digest 86)
07/10/2023 - Guided Cycle - July 2023
Q2 2023
05/05/2023 - Dear Andy: OKRs For Planning A Pride Parade
05/01/2023 - Your May OKR To-do List 📅
04/21/2023 - Dear Andy: OKRs for Large Corporations
04/07/2023 - Dear Andy: How to Choose Objectives that Truly Matter
04/03/2023 - Your April OKR To-do List 📅
Q1 2023
03/24/2023 - Dear Andy: Activity vs. Outcomes in OKRs
03/10/2023 - Dear Andy: Changing Priorities With OKRs
03/03/2023 - Your March OKR To-do List 📅
02/24/2023 - Dear Andy: “Lights On” OKRS
02/17/2023 - John Doerr’s Book of the Month 📚
02/10/2023 - Dear Andy: Do Deadlines Make Good Objectives?
02/01/2023 - Your February OKR To-do List 📅
01/27/2023 - John Doerr’s Book of the Month 📚
01/20/2023 - Dear Andy: How to Simplify a Long List of Key Results
01/13/2023 - One Thing to Think About When Setting OKRs for 2023
01/06/2023 - Dear Andy: Annual Vs. Quarterly OKRs
01/04/2023 - Your Q1 OKRs to-dos for January 📅
Q4 2022
12/16/2022 - Dear Andy: Getting Team Buy-In To Do OKRs
12/09/2022 - Dear Andy: OKRs for Writers
12/02/2022 - John Doerr’s Book of the Month 📚
12/01/2022 - Your December OKR to-do list 📅
11/25/2022 - Dear Andy: Who “Needs” OKRs?
11/01/2022 - Your November OKR to-do list 📅
10/28/2022 - Dear Andy: What Makes An Engaging Objective?
10/21/2022 - John Doerr’s Book of the Month 📚
10/14/2022 - Dear Andy: Aspirational OKRs for a Distributed Team
10/07/2022 - John Doerr’s Video of the Month🎥
10/03/2022 - Your October OKR to-do list 📅
Q3 2022
09/30/2022 - John Doerr’s Book of the Month #2
09/16/2022 - John Doerr’s Book of the Month
09/01/2022 - Your September OKR to-do list 📅
08/12/2022 - John Doerr’s Book of the Month 📚
08/05/2022 - Dear Andy: My First Set of Individual OKRs
08/01/2022 - Your August OKR to-do list 📅
07/22/2022 - Dear Andy: The Finer Points of OKR Ownership
07/15/2022 - John Doerr’s Book of the Month 📚
07/08/2022 - Dear Andy: Converting KPIs to OKRs
07/01/2022 - Your July OKR to-do list 📅
Q2 2022
06/17/2022 - John Doerr’s Book of the Month 📚
06/10/2022 - Building the better you 🌼
06/03/2022 - Your June OKR to-do list 📅
05/13/2022 - John Doerr’s Book of the Month 📚
05/06/2022 - Your May OKR To-do List 📅
04/29/2022 - Cut through the clutter standing in the way of your purpose 🚮
04/22/2022 - Can OKRs help with climate goals? 🎯
04/15/2022 - John Doerr’s Book of the Month 📚
04/08/2022 - Actionable Tips for April
04/05/2022 - Your April OKR To-do List 📅
Q1 2022
11-Mar-22 Get out of your comfort zone
4-Mar-22 Are your OKRs on track?
22-Feb-22 Use OKRs for Equity and Inclusion Efforts 🎯
11-Feb-22 OKR Superpowers: How to exceed expectations
28-Jan-22 Our Number One Superpower
21-Jan-22 It’s time to get your OKRs in shape 🎯
14-Jan-22 Using OKRs to boost creativity 🎯
Q4 2021
21-Dec-21 Time is running out on 2021 🎯
12-Nov-21 Are you stuck at “okay”? 🎯
22-Oct-21 Psst! Want your employees to stick around? 🎯
15-Oct-21 The (Ever-changing) Role of Managers 🎯
7-Oct-21 Grading, Reflecting, and Building Better 🎯
Q3 2021
17-Sep-21 Defining common leadership acronyms 🎯
26-Aug-21 The importance of fun at work 🏓
11-Aug-21 How to Empower Your Team 🎯
5-Aug-21 Make August Audacious 🎯
29-Jul-21 🏅 OKRs and the Road to The Olympics + More Stories
23-Jul-21 Navigating the return to work with OKRs 🧭
Q2 2021
22-Jun-21 It’s nearly the end of Q2, are you on track? 🎯
12-May-21 Maintaining momentum 🚀
1-Apr-21 Only Fools Rush In (to set Q2 OKRs) 🤪
Q1 2021
23-Feb-21 OKRs for Control Freaks 😬
21-Jan-21 Are we just in Q5 2020? 🤔
Q4 2020
10-Dec-20 Gearing up for 2021 📅
19-Nov-20 OKRs are just more work, right? ⛔
Q3 2020
8-Oct-20 🔍 Why We Iterate Our OKRs
14-Sep-2020 ❓ How will you end this never-ending year?
Q2 2020
13-May-2020: 🍪 C doesn’t stand for Cookies, it stands for Conversations
10-Apr-2020: 🚧 Business as Unusual
Q1 2020
12-Mar-2020: 🌐 2020 is not starting how we all expected
19-Feb-2020: 💥 Nobody likes a surprise
29-Jan-2020: 🔎 Pardon me, have you seen my OKRs?
08-Jan-2020: 📅 Have you scheduled your Q1 OKRs?
Q4 2019
18-Dec-2019: Our Annual North Star Review
04-Dec-2019: Stretch for amazing in 2020
06-Nov-2019: Feedback and other words that start with F
17-Oct-2019: A Constant Drumbeat for Your Team
Q3 2019
26-Sep-2019: Scoring Your Q3 OKRs
05-Sep-2019: Finding Energy and Motivation for Q4 Company OKRs
15-Aug-2019: The F in CFRs: Feedback
24-Jul-2019: Conversations and Culture
03-Jul-2019: Focus on New or Recalibrated OKRs
Q2 2019
13-Jun-2019: The Key to the Half-Way Point - Reflection
23-May-2019: Making the Most of 1:1 Meetings with CFRs
10-Apr-2019: Scoring our Q1 OKRs
Q1 2019
20-Mar-2019: Recalibration (a.k.a. What to do when an OKR just isn’t right)
27-Feb-2019: Meet the sibling of OKRs: CFRs
06-Feb-2019: Using OKRs in Your Staff Meetings & 1:1s
23-Jan-2019: Focus on Individual-level OKRs
09-Jan-2019: Sharing Company-level OKRs
December 2018
19-Dec-2018: Welcome to Audacious
If you’re interested in starting our OKRs 101 course, click here.