Begin Your OKR Journey

Welcome to What Matters


We love leaders. Our mission is to help you set and achieve your most audacious goals.

Our method is the OKR system - a goal setting framework used by the world’s leading companies. Invented by legendary Intel leader Andy Grove, it was popularized by our Co-Founder, the acclaimed venture capitalist and the chairman of Kleiner Perkins, John Doerr, in his book Measure What Matters.

Where to Begin?

New to OKRs? No problem. We have created a free course, OKRs 101, that will get you started with setting OKRs. It covers the basics of writing Objectives and Key Results and can set you on your path of achieving your audacious goals today.

Start Lesson 1 of OKRs 101 now