Begin Your OKR Journey

Welcome to What Matters

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We love leaders. Our mission is to help you set and achieve your most audacious goals.

Our method is the OKR system - a goal setting framework used by the world’s leading companies. Invented by legendary Intel leader Andy Grove, it was popularized by our Co-Founder, the acclaimed venture capitalist and the chairman of Kleiner Perkins, John Doerr, in his book Measure What Matters.

Where to Begin?

New to OKRs? No problem. We have created a free course, OKRs 101, that will get you started with setting OKRs. It covers the basics of writing Objectives and Key Results and can set you on your path of achieving your audacious goals today.

Start Lesson 1 of OKRs 101 now

Our Most Popular Resources

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What is an OKR? Definition and Examples

"OKR" stands for "Objectives and Key Results." Explore the meaning and examples of this goal-setting framework in our complete guide to OKRs.

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Google's OKR playbook

Unlock the power of Google's OKR strategy with our comprehensive okr guidelines. Find expert examples, templates, worksheets, and best practices to drive your strategic goals.
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How to Grade and Score your OKRs

Use this step-by-step-guide to grade OKRs: scoring, grading, reflecting on failures and successes, and setting up for the next OKR cycle.

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OKRs and SMART goals: What's the Difference?

SMART goals is an acronym for a popular goal-setting approach championed by professionals across countless industries. Learn more about the similarities and differences between them and OKRs here.