From legendary investor John Doerr comes the case for ambitious goal setting and meticulous execution.

Building on a career-long legacy of sharing the power of OKRs with established and emerging leaders alike, Measure What Matters includes a broad range of first-person accounts that demonstrate the focus, ambition, and explosive growth that OKRs have spurred at so many great organizations.

measure what matters

I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.

Anne Wojcicki
Founder and CEO of 23andMe

I wish we had this book 19 years ago, when we founded Google.

Larry Page
Alphabet CEO and Google Cofounder

I’d recommend John’s book for anyone interested in becoming a better manager.

Bill Gates
Founder of Microsoft

Measure What Matters shows how any organization or team can aim high, move fast, and excel.

Sheryl Sandberg
Facebook COO and Founder of

Our Mission

Galvanize leaders to set and achieve audacious goals

  1. Stories
    Firsthand accounts from leaders who have changed the world we live in and the entrepreneurs shaping tomorrow’s world provide an inside view of the path to achieving wildly ambitious goals.

  2. Superpowers
    At the heart of effective goal setting are four distinct superpowers. Through personal experience and decades-long study and observation, John shares the features that enable impactful cultures and teams.

  3. Secret Sauce
    A new world of work means rethinking our approaching to management. John shares the power of conversations, feedback, and recognition—the practices that take goal-setting to the next level.

john doerr sitting on a sofa

John Doerr

Co-Founder & Author

John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins.

For 37 years, John has served entrepreneurs with ingenuity and optimism, helping them build disruptive companies and bold teams. In 2018, he authored Measure What Matters, a handbook for setting and achieving audacious goals. Through his book and platform,, he shares valuable lessons from some of the most fearless innovators of our time.

John was an original investor and board member at Google and Amazon, helping to create more than half a million jobs and the world’s second and third most valuable companies. He’s passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and

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