A simple goal setting technique called OKRs—objectives and key results—propelled Google, The Gates Foundation, and Bono to exceed all expectations.

From legendary investor John Doerr comes the case for ambitious goal setting and meticulous execution.

Building on a career-long legacy of sharing the power of OKRs with established and emerging leaders alike, Measure What Matters includes a broad range of first-person accounts that demonstrate the focus, ambition, and explosive growth that OKRs have spurred at so many great organizations.

Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life.
Jim Collins
Author of Good to Great

Measure What Matters shows how any organization or team can aim high, move fast, and excel.
Sheryl Sandberg
Facebook COO and Founder of LeanIn.org



Firsthand accounts from leaders who have changed the world we live in and the entrepreneurs shaping tomorrow’s world provide an inside view of the path to achieving wildly ambitious goals.



At the heart of effective goal setting are four distinct superpowers. Through personal experience and decades-long study and observation, John shares the features that enable impactful cultures and teams.


Secret Sauce

A new world of work means rethinking our approaching to management. John shares the power of conversations, feedback, and recognition—the practices that take goal-setting to the next level.